Would Microsoft "Netscapes" Google in Search market?

Microsoft is building its MSN search technology into new version of Internet Explorer. Isn't that the same thing as it built Internet Explorer into its Windows OS and kicked Netscape out of the browser market? Although Google provides its services for free, most people won't bother type in the search engine website in the address bar to go to the search page and type in the keyword. They would instead type in the keyword in the search box on their browsers. Thus, if the default search box is set to MSN, typical user wouldn’t bother change it to Google. Google did complain this anti-competitive concern, but it was rejected by US Justice Department.

Nevertheless, Google is challenging the dominance of Microsoft. You might have been asked if you want to install Google software when you're installing JRE or other programs. Now you won't be asked to, but you will get pre-installed Google software when you purchase new computer from Dell. Google signed a deal with Dell to pre-install Google software including Desktop Search and Toolbar on millions of Dell computers sold to small and mid-size biz and consumers. Moreover, the default homepage will be set to Google in partner with Dell (like this one http://www.google.com/ig/dell?hl=en). The default search engine for search box in the browser is also set to Google.

Someone might be curious why Microsoft would bother try to get into search market while it can still make a lot of money out of its products such as Windows and Office. Because the market is huge. “Jupiter Research forecasts online advertising market to reach $18.9 billion by 2010” (http://www.jupitermedia.com/corporate/releases/05.08.15-newjupresearch2.html)

It’s interesting to see how this battle would end.

Ref:

BCC NEWS, "Dell deal bolsters Google search".
url: http://news.bbc.co.uk/2/hi/technology/5019416.stm

JupeterMedia Press Releases.
url: http://www.jupitermedia.com/corporate/releases/05.08.15-newjupresearch2.html